Taco Bell - Steal A Base, Steal A Taco

In the 8th iteration of this highly-anticipated promotion, we wanted to highlight the real heroes of the World Series: The Taco Heroes. Thus the capes and such.

When you win a championship, you spray champagne. When you win free Taco Bell, you need to celebrate by spraying Baja Blast. We created champagne bottles filled with Baja Blast that come complete with goggles to protect your eyes.

And of course, every hero needs a cape.

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Associate Creative Directors: Mikey Sison & Daniel Chen

Designer: Jeremy Gozzip

Art Director: Elora Clement

Copywriter: Jagger Moore