IKEA

Greta Green. In the Breakfast Nook. With the Potato Peeler.

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KLÜ is an IKEA x Clue "Self-Assembled Mystery Game" which doubles as a showcase for the affordable rooms they have to offer.

Characters:

Weapons:

Rooms:

Corresponding catalog showcasing the featured IKEA furniture:

Digital game: 

Art Director: Elora Clement

Copywriter: Paul Monk