Welcome to Oregon. Again.
After over a year being stuck in side, dreaming of Oregon, we can finally go out and enjoy it again.
We filmed this campaign in March of 2020, during the most intense period of lockdown. Adam Newport Berra drove around Oregon in his camper van, shooting largely out-of-service and unsupervised. This campaign should not exist, but it does - highlighting the beauty of the state we've all been missing out on.
Creative Directors: Jarrod Higgins, Lawrence Melilli
Art Director: Elora Clement
Copywriter: Tyler Archibald